We are a female-led contemporary, homeware & lifestyle brand based in London, UK.
Spark Joy
We’re here to ignite joy in hosting. We want to help you create special memories with whomever and wherever. Who says it just has to be at home?
Elevate Everyday
We promote Elevated Living. From everyday essentials, tableware, to timeless African inspired artwork, curate your dream environment.
We Celebrate African Heritage.
Our brand name, [séda], pronounced "Shea-dah," is derived from the Yoruba word "ṣẹda," which means "created." Each piece in Collection is named after iconic locations and different cultures in Nigeria. As our collection grows our dream is for you to experience a little bit of our culture in different ways, with every piece you purchase.